Black Friday? Nah. We Do Green Friday
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Just about everyone knows what Black Friday is. It’s among the most controversial unofficial “holidays” celebrated in the United States and elsewhere. It has earned itself a bad reputation but is an important day for many businesses. The holiday season is when many businesses go from being in the red to the black for the year. Unfortunately, not every business treats its customers, its employees, and perhaps most importantly, the planet with respect on Black Friday.
We don’t do Black Friday here at tentree. Instead, we’re celebrating “Green Friday.” Our goal for the week of Green Friday is to plant 250,000 trees! Making a profit is important for any brand, but for us, giving some green back to the planet is just as important.
Offering the chance to consume responsibly
Blind consumerism is clearly a huge problem. Often times, the customer will settle on a product that lacks an ethical supply chain or a positive impact in the interest of getting the best deal. By celebrating Green Friday, we’re offering our customers a chance to get a killer deal on some great products made from sustainable materials with an ethical supply chain AND plant 10 trees for each item purchased.
Why we're leaning into Green Friday
Other outdoor retailers similar to us have opted to close down their physical locations on Black Friday to encourage people to say no to consumerism and give their employees Thanksgiving and the Friday after off to spend time with their loved ones. We definitely respect that. If we maintained any brick and mortar stores, we’d probably do the same! But we’re leaning into Green Friday to show the fashion industry and others that you can use sustainable materials, maintain an ethical supply chain, plant trees, and still make a profit.
Buy from eco-progressive brands
Even if you don’t wind up at tentree on Green Friday, that’s okay. We won’t be too mad at you! But we always encourage our customers and fans to shop responsibly from eco-progressive brands. Do your best to cut down on single-use plastics and try to know a little bit more about where the items you’re purchasing are coming from, what they’re made of, and what their impact is.